Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience at least 5 years in a similar role.
Strong understanding of digital marketing tools and analytics platforms.
Excellent communication, leadership, and project management skills.
Creative mindset with the ability to manage multiple projects simultaneously.
Key Responsibilities
Develop and implement comprehensive marketing plans and budgets.
Conduct market research to identify trends, opportunities, and competitive positioning.
Maintain and strengthen brand identity across all platforms with consistent messaging and visuals.
Manage the creation of marketing materials, content assets, and multi-channel campaigns.
Oversee digital presence, including website, SEO/SEM, social media, email marketing, and paid advertising.
Analyze performance metrics, track ROI, and optimize strategies.
Lead content planning for blogs, newsletters, videos, social posts, and promotional materials.
Gather customer insights and recommend strategies for product positioning and pricing.
Manage, mentor, and coordinate the marketing team and cross-department collaborations.
Collaborate with media partners and agencies; brainstorm and execute new campaign ideas.
Monitor active campaigns to ensure timely completion, quality, and effectiveness.
Lead weekly or monthly marketing meetings.
Prepare and complete monthly marketing reports.
Support sales efforts by promoting and selling virtual assistant services.
Update the CEO and executives on marketing progress and campaign results.
Perform other duties as assigned by the Immediate Supervisor or Management.
Skills & Competencies
Strategic Planning
Digital Marketing
SEO/SEM Management
Social Media Marketing (Google Ads Management & Meta Ads Management)
Data Analytics & Reporting
Team Leadership
Branding & Creative Development
Budget Management
Content Strategy & Development
Affiliate Marketing
Sales & Click Funnel Creation
CRM Software Management
Technical
A Reliable working laptop unit with good battery condition and webcam, with at least 8gb RAM and For Windows/Apple, at least Intel Core i3 (10th Gen) or Core i5 (7th Gen) processor or higher while Apple MacBook, at least M1 2020
Reliable primary internet connection
Back-up internet connection (pocket WIFI or prepaid WIFI with different network from primary internet)
